We are increasingly concerned about the safety, welfare standards and sustainability of the food we eat.
We also want to know that, whatever diet we choose to follow, our food will be safe and nourishing, but not at the expense of the planet.
British meat has a built-in promise that these concerns have been addressed because here in the UK, we have the perfect growing conditions. Our plentiful rain and lush grass along with some of the highest welfare and quality standards in the world mean that British meat is amongst the most nutritious and environmentally sustainable meat on the planet.
Unlike other countries that rely on clearing rainforest or intensive feedlots, we simply turn grass and rain into one of Nature’s superfoods.
This is why the origin of your food matters.