packed meat on supermarket shelf

01 Standards Matter

We want to refine the public’s understanding of the science behind British livestock farming and how we are more sustainable.

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farmer standing in front of his cows

02 Sustainable Livestock

We want to examine the difference between British pasture-based livestock farming and the intensive feedlot systems in other countries.

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tractor ploughing a field

04 Our Food Security

When things go wrong we need to know that we can feed our own population. To do that we need a sustainable food supply.

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Environment

Giving up fast fashion could be better than cutting out meat

We have become a society that over-consumes. We eat more than we need to and waste far too much

Environment

Studies show carbon footprint of ruminants is 5-10% lower than previously thought

Research paper sheds new light on nitrous oxide anthropogenic emissions including the contribution of livestock

Sustainability

Carbon neutral beef and sheep production. How is that possible?

A study just published by Auckland University of Technology proves that New Zealand sheep and beef farms are already close to being carbon neutral.

Trade

Can the meat industry Change as consumers change

If you are involved in the food industry you hear a lot about time-poor people with busy lifestyles who have no time for cooking

Trade

Innovation Breathes New Life Into the British Meat Industry

We live in a fickle world with people being tempted by all sorts of new products all vying for consumer attention.

Standards

Full alignment on food standards essential for the whole of the UK

After Brexit, the UK has real opportunities to strike ambitious new trade deals and grow exports of great British food all over the world.

Health & Diet

New publication injects some balance into the red meat debate

The booklet will be of particular interest to meat processors and manufacturers who engage directly with the public as well as with retailers

Trade

What is ‘Britishness’ and how can we sell it successfully?

As we prepare to leave the single market we need to start thinking about persuading overseas consumers that ‘British is best.’

Trade

Is British meat marketing up to the job or lacking sizzle?

As we prepare to leave the single market we need to start thinking about persuading overseas consumers that ‘British is best.