packed meat on supermarket shelf

01 Standards Matter

We want to refine the public’s understanding of the science behind British livestock farming and how we are more sustainable.

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farmer standing in front of his cows

02 Sustainable Livestock

We want to examine the difference between British pasture-based livestock farming and the intensive feedlot systems in other countries.

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tractor ploughing a field

04 Our Food Security

When things go wrong we need to know that we can feed our own population. To do that we need a sustainable food supply.

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Trade

Innovation Breathes New Life Into the British Meat Industry

We live in a fickle world with people being tempted by all sorts of new products all vying for consumer attention.

Standards

Full alignment on food standards essential for the whole of the UK

After Brexit, the UK has real opportunities to strike ambitious new trade deals and grow exports of great British food all over the world.

Health & Diet

New publication injects some balance into the red meat debate

The booklet will be of particular interest to meat processors and manufacturers who engage directly with the public as well as with retailers

Trade

What is ‘Britishness’ and how can we sell it successfully?

As we prepare to leave the single market we need to start thinking about persuading overseas consumers that ‘British is best.’

Trade

Is British meat marketing up to the job or lacking sizzle?

As we prepare to leave the single market we need to start thinking about persuading overseas consumers that ‘British is best.

Health & Diet

Meat eaters get curious about alternative proteins

A new research report puts some interesting figures on the rise in popularity of new plant-based meat alternatives.

Food Security

Reconciling ecology and economics in England’s green & pleasant land

Livestock farming has been instrumental in shaping not just our landscapes, but also our diverse rural communities.

Health & Diet

Campaign for plant-based diets could prove very disruptive

the campaign could open the door for new players in food and agriculture to capitalise on a lucrative new market,

Sustainability

Is meat facing an existential threat from the vegan movement?

As attacks on the meat industry continue, we can only expect next year to be even more challenging.