01 Standards Matter
We want to refine the public’s understanding of the science behind British livestock farming and how we are more sustainable.
02 Sustainable Livestock
We want to examine the difference between British pasture-based livestock farming and the intensive feedlot systems in other countries.
Giving up fast fashion could be better than cutting out meat
We have become a society that over-consumes. We eat more than we need to and waste far too much
Studies show carbon footprint of ruminants is 5-10% lower than previously thought
Research paper sheds new light on nitrous oxide anthropogenic emissions including the contribution of livestock
Carbon neutral beef and sheep production. How is that possible?
A study just published by Auckland University of Technology proves that New Zealand sheep and beef farms are already close to being carbon neutral.
Can the meat industry Change as consumers change
If you are involved in the food industry you hear a lot about time-poor people with busy lifestyles who have no time for cooking
Innovation Breathes New Life Into the British Meat Industry
We live in a fickle world with people being tempted by all sorts of new products all vying for consumer attention.
Full alignment on food standards essential for the whole of the UK
After Brexit, the UK has real opportunities to strike ambitious new trade deals and grow exports of great British food all over the world.
Health & Diet
New publication injects some balance into the red meat debate
The booklet will be of particular interest to meat processors and manufacturers who engage directly with the public as well as with retailers
What is ‘Britishness’ and how can we sell it successfully?
As we prepare to leave the single market we need to start thinking about persuading overseas consumers that ‘British is best.’